MARKETING PLAN
MY MARKETING PLAN
Revised 2/13/06
Prior to Listing
1. Take pictures of the home to compare
2. Perform in-depth CMA to compare to homes SOLD
3. Inquire from Seller—”Why did YOU pick THIS home”
4. Research demographics of area—”Who to Market to”
5. Decide which Marketing Media works for the demographics
Listing
1. Explain the Forms and why they are needed
2. Discuss Price and Objective
3. Discuss Marketing Time Frame
4. Find and Discuss the targeted buyers
5. Discuss the best Marketing Approach to reach target buyers
6. Get Forms Signed—copies to Seller
7. Complete data form regarding “local area resources”
8. Discuss Staging and how it helps price and time to sell.
A. Schedule Home Warranty
B. Schedule Home Inspections
EXPLANATION: A. I always negotiate for a HOME WARRANTY when the home is 6 mos. old, or older. I negotiate for the Seller to pay for this service, because it warrants things that are in acceptable condition now, but may break down over the next year. If my client is responsible for payment of this service, it will be paid for out of my commission (price not to exceed $400, with a company selected by the client). C. A home buyer should always have a Home Inspection performed, unless it is a NEW HOME, with a one year builder’s warranty in place. If my client needs a home inspection performed, and I have not provided a Home Warranty (item A.), then I will pay for the Home Inspection from my commission (price not to exceed $400 with a Company chosen by the client)
After the Listing
1. Complete all Prudential File requirements
2. Call Virtual Tour Company and make appt.
3. Complete TV form and submit
(RUNS 2 times/day weekdays, 12 times/days per weekend day
4. Complete Full Color Flyer (see attached)
5. Put listing on my website—www.carolbiggs.com
6. Give pics and stats to Prudential for their website
7. Submit to Realtor.Org
8. Submit Ad to the Spectrum
9. Submit Ad to the Spectrum online website
10. Email flyers to all Referral Agents Nationwide
11. Email flyers to all Local Agents
12. Present to the
13. Present to the Prudential Agents on Home Office Tour
14. Discuss any further Marketing that may be required * *
15. Hold Open House—depends on Seller’s desire and time of year
